The Best Fractional Data Teams for Startups, E-commerce, and More

As your business grows, so does the size and complexity of your data. When spreadsheets become bottlenecks rather than solutions, it's time for a change. A fractional data team can provide the strategic expertise and technical capabilities you need to transform your data into a competitive advantage.

At Definite, we're developing the ultimate data platform for startups—one designed to scale with your business from inception to IPO. However, we understand that maximizing your data's potential requires more than robust infrastructure and AI capabilities. That's why we've curated a list of trusted fractional data teams, each specializing in different areas to match your needs.

Quick Reference Guide

Before diving into the details, here's a snapshot of who might be the best fit for your needs:

• Startups Seeking Scalable Foundations: Outlier
• Revenue Analytics & Forecasting: Modern Data
• Flexible On-Demand Analytics: Orem Data, LLC
• CRM & GTM Tech Stack: WJL Consultancy
• Custom Data Products (SaaS & Non-profits): Kadre.io
• Healthcare & Fintech Data Pipelines: Gazer
• E-commerce & Logistics Strategy: Agreeable Data
• E-commerce & Marketplace Analytics: Plytrix
• DTC Brand Growth: Latticework Insights
• Full-Stack Marketing Analytics: Sawtelle Analytics

Startup Solutions

Outlier

Founded by brothers Dan and Mike Lee, Outlier has over 25 years of combined experience in data leadership. Since its launch in early 2024, Outlier has supported 13 clients in the B2B SaaS, logistics, education, and health tech sectors, growing its team to five experienced data practitioners.

Its offerings include:

• Data warehousing implementation
• Automated reporting systems
• Self-service analytics platforms
• Customer-facing feature development

What sets Outlier apart is its focus on outcomes and team development. It doesn't just implement solutions—it works as an extension of your team, ensuring data directly supports business goals while building internal capabilities for long-term success.

Orem Data, LLC

Led by Yuki Kakegawa, Orem Data specializes in building efficient, reliable data systems without the overhead of a full-time team. Yuki's expertise spans:

• Data ingestion and transformation
• ETL pipeline development
• Dashboard design and implementation
• Tech stack: Python, dbt, Snowflake, and DuckDB

For larger projects, Yuki maintains a network of trusted contractors to provide comprehensive solutions while keeping operations lean and efficient.

WJL Consultancy

Under the leadership of Winson J. Liu, WJL Consultancy focuses on helping startups build robust data infrastructure and GTM tech stacks for strategic growth. Its portfolio includes:

• Product Management & GTM Tech Stack Architecture: Custom-designed CRM and GTM systems aligned with business objectives
• Data Infrastructure & Analytics: End-to-end solutions from warehouse construction to analytical framework implementation
• GTM Insights & Strategy: Data-driven optimization across Marketing, SDR/BDR, Sales, and Customer Success teams

Its integrated approach ensures startups have the technical foundation and strategic insights to scale effectively.

Kadre.io

Kadre transforms data into revenue-generating assets for SaaS companies and non-profit organizations. Its expertise includes:

• Internal dashboard development
• White-label data product creation
• Marketplace listing optimization
• Enterprise-grade business intelligence implementation

By centralizing data from various sources and creating intuitive interfaces, Kadre helps organizations monitor performance and deliver value to their customers through data-driven insights.

Finance & Revenue Intelligence

Modern Data

Led by Saadat Qadri, Modern Data brings over a decade of experience transforming raw data into actionable insights. Saadat's impressive portfolio includes building award-winning data products like Karbon Practice Intelligence for accounting firms.

Modern Data focuses on:

• Revenue intelligence system architecture
• Automated data solution development
• Customer lifetime value prediction
• Data modeling and analytics engineering
• AI integration for enhanced analysis

This service provider specializes in helping businesses transition from basic reporting to comprehensive data ecosystems, with particular expertise in Snowflake and dbt implementation.

Healthcare & Fintech

Gazer

Founded by Atticus Grinder, Gazer brings eight years of experience working with top-tier fintech startups and leading financial institutions. Its client portfolio includes companies backed by General Catalyst, Spark Capital, and Canaan Partners, as well as industry giants like American Express and Capital One.

Specializing in highly regulated industries, Gazer offers:

• Looker implementation
• Scalable data pipeline development
• DBT modeling expertise
• Team training and capability building
• Semantic layer implementation

Gazer’s approach delivers immediate business value and ensures internal teams develop the capabilities to manage and expand their data architecture independently.

E-commerce & DTC

Agreeable Data

Founded by John Wessel, Agreeable Data takes a top-down approach to data strategy, starting with executive alignment before moving to technical implementation. Its service offerings include:

• Customer 360 platform development
• Logistics and e-commerce data warehousing
• Infrastructure modernization
• Custom pipeline creation and automation

Agreeable Data offers flexible engagement models, from team augmentation to full outsourcing, making it an ideal partner for companies in various stages of data maturity.

Plytrix

Since 2018, Shane Suazo's Plytrix has been helping e-commerce businesses leverage data for growth. Its vendor-agnostic approach ensures clients receive unbiased recommendations focused on practical results. Its specialties include:

• E-commerce analytics
• Media mix modeling
• Churn prediction
• Customer Lifetime Value Analysis

Latticework Insights

Led by Tim Shea, who brings 25 years of experience from traditional ad agencies like Razorfish and TBWA Chiat Day, Latticework Insights specializes in three-month sprints, acting as a Fractional Chief Data Officer. It focuses on:

• Modern Data Stack implementation
• LTV:CAC optimization
• A/B testing frameworks
• Data culture development
• Retention strategy enhancement

Its unique "left brain/right brain unicorn generalist" approach has helped brands flourish by using data more compellingly.

Sawtelle Analytics

Stephen Ebrey brings a unique combination of technical expertise and marketing analytics experience, having worked with major brands like Omaze, The Farmer's Dog, and Dollar Shave Club. His diverse skill set covers:

• Data warehouse setup (Fivetran, dbt, Snowflake/BigQuery)
• Marketing analytics implementation (GA4, Facebook Ads)
• Data modeling and attribution strategy
• Cross-functional team coordination

Making a Choice

Selecting the right fractional data team depends on various factors, such as:

• Your industry and business model
• Current data maturity level
• Specific technical needs
• Growth stage and scalability requirements
• Budget and timeline constraints

Whether you're a startup building your first data stack, an e-commerce company seeking advanced analytics or a finance team optimizing revenue forecasting, this curated list provides options to help unlock your data's full potential.

Remember that the best partner understands your technical requirements and aligns with your business goals and culture. Consider starting with a small project to ensure compatibility before committing to a longer-term engagement.